What Can You Sell On TikTok Shop? A Detailed Guide [2024]

We all know that TikTok has launched its shop that allows you to start a small business almost instantly, and with a little bit more experience, you can ace being a small business owner. 

However, there are a lot of things you need to keep in mind, and if you are all new to this, the first question arises – what can you sell on TikTok shop?

Does TikTok allow you to sell anything and everything? Are there any restrictions? What are the popular categories on TikTok? If you are interested in knowing everything, then continue reading.

What Can You Sell On TikTok Shop?

TikTok shop is a huge marketplace, allowing a diverse range of products to be sold. 

So, unless your product mentions any kind of suicidal, non-suicidal, self-injury, or similar dangerous terms, you can sell anything and everything at your store. 

Popular Categories On TikTok Shop

• Beauty and Personal care 

Haircare, skincare, make-up, fragrance, tools, and more. 

• Home and Living

Kitchenware, furniture, home appliances, cleaning supplies, decor, and more. 

• Health and Wellness

Fitness equipment, sports apparel, supplements, and more. 

• Toys and Hobbies

Hobby supplies, collectibles, craft items, games, and more. 

• Fashion and Accessories

Hats, sunglasses, clothing, jewelry, bags, and more. 

• Electronics

Smartphones, accessories, gadgets, smartwatches, headphones, and more. 

• Food and beverages

Snacks, grocery items (with permit), drinks, and more. 

Note: Even if you have the products from the most popular category on the TikTok shop, you must be aware that you also have to consider some other terms like product quality, target audience, and TikTok shop policies to do a good job at business.

• Can You Sell Digital Products on Tiktok Shop?

Tips For Finding Popular Products On TikTok Shop

• Filters 

You can use the filter tool on the TikTok shop, to narrow down your research by category, popularity, and price to check which product and category is at the top.

• Keyword 

Keywords play a big role in promoting your products, so use relevant keywords to search for popular products. 

• Discover page

TikTok’s Discover page will give you trending products and videos almost all the time, so keep an eye on that. 

• Hashtag

You can search for popular hashtags like #TikTokShop to search for trending products.

• Influencers

If you can, then have a look at all the popular influencers on the TikTok shop and check what kind of products they are promoting. 

• Comments & Reviews

Comments and reviews under product posts help in understanding what are the quality expectations, what kind of products customers want, etc. 

Final Words

In conclusion, although the self-care, perfume, and make-up categories seem to be topping the charts, you must also adhere to other conditions to do a good job, and the tips mentioned above to find the popular categories will help you a ton.

That is all for this article, and we hope you have the perfect answer to your question – What can you sell on TikTok? 

Frequently Asked Questions