Why Did Temu Change Their Pronunciation? Explained [2024]

The globally popular shopping platform, Temu, working as a subsidiary under one of the biggest businesses in China, has recently started serving a lot more countries than when it debuted, especially in the European continent. 

The brand has been going at the same speed it did before, but by the recent reports from trusted sources, we came to know that it has confirmed to change its pronunciation officially for some reason.

So, why did Temu change their pronunciation? What is their new pronunciation? Do you have any ideas? We do, and if you want to know, then continue reading this article.

Why Did Temu Change Their Pronunciation?

Temu suddenly announced that it is changing its official pronunciation, and as to why — one of the representatives said that now the brand is climbing the ladders of growth all across the world, so it is crucial to change the pronunciation officially.

Initially, the company launched its brand in the US with the name Temu, announced as ‘Teemu’. Now, it confirmed and advertised the new pronunciation to Daily Mail, stating that it is no longer Teemu but ‘Teh-mu’.

Apart from the reason mentioned above, there were no issues with the pronunciation, and one of the representatives added that it was required to ensure that the brand name has a memorable and consistent touch across all regions and languages.

Apart from that, Temu didn’t really bother advertising its new pronunciation anywhere significantly and continued to do its business globally. 

Final Words

As you might have already read above – the only reason why Temu changed its official pronunciation doesn’t look like anything significant, and since it didn’t advertise the new pronunciation publicly, it doesn’t seem to be as controversial as people are making it. 

With that, we have reached the end of this article, and we hope you have the perfect answer to your question – Why did Temu change their pronunciation? 

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