13 Stores like Primark: Affordable Fashion Finds [2025]

Stores like Primark hush the shoppers of this world with their unbeatable prices, trending fashion, and wide range. 

It was originally founded in Dublin, Ireland in 1969, but soon spread its roots to Europe and across the United States. 

From trendy clothes and accessories to homeware and beauty products, Primark is the destination for every buyer who does not save on style even on a shoestring budget. 

The brand, with an identity to deliver fast fashion without denting the wallet, managed to gain a loyal fan following. 

List of Stores like Primark

H&m

Fashion giant H&M has undoubtedly remained one of the favorite brands all over the world because it stocks fashion items but at pocket-friendly prices. 

It’s often credited with taking runway trends to the mass market well within budget, and relatively quickly; hence, a decent alternative to Primark for fashionably cool and affordable wear.

• Shipping: 4-7 business days
• Returns: 30 days

Uniqlo

Japanese retailer Uniqlo has long been a go-to for high-quality basics and innovative fabrics. 

But just like Primark’s products remain, so too does Uniqlo in being unbelievably affordable and thus a great option for those who appreciate quality at a decent price. 

The house offers everything, from basic T-shirts to high-level outerwear, designed with strong functionality and comfort in mind.

• Shipping: 3-7 business days
• Returns: 60 days

Shein

SHEIN has been one of the most after-sought e-retailer websites due to a wide variety of fashion items fairly affordable. 

Much like Primark, it sells nearly everything and at times produces the newest high-fashion pieces for extremely low costs. 

It is due to this reason that the brand can carry more varieties than most physical stores. 

Particularly famous for its large library of women’s wear, but it does have options available for men and kids and some house products too. 

This brand is excellent if you want the Primark experience from your couch.

• Shipping: 7-15 days business days
• Returns: 30 days

Forever 21

For very affordable prices, Forever 21 has long been known as one of the pillars of fast fashion, selling hip clothes. 

Just like Primark, Forever 21 also sells a huge amount of styles and stock, targeting mainly young adults and teenagers. 

They restock inventory with the season’s change, sometimes even on a month-to-month basis, hoping to be bang on trend and also guaranteeing that any customer would always notice something new whenever they enter the store. 

Many of their stores are quite large and house many sections dedicated to different areas of style, as is seen with Primark’s spacious stores.

• Shipping: 5-7 business days
• Returns: 30 days

Zara

Zara is a bit more upmarket than Primark but also sells very fashionable clothes at reasonable prices. 

Popular for its stylish and classy designs, Zara targets those who want to buy something a little classier than what one might find in Primark. 

Having succeeded in rapidly putting the latest runway styles into its stores, it’s one of the favorite places to head to for fashion-conscious shoppers. 

While the prices at Zara are relatively higher compared to Primark, in most cases, the quality and style of clothes justify that price difference.

• Shipping: 2-4 business days
• Returns: 30 days

ASOS

ASOS is an online-only fashion retailer featuring an immense volume of garments, accessories, and beauty items, with several brands in its kitty, which include its private label. 

Just like Primark, ASOS is meant for everyone because of an assortment of different lines of products. 

This brand is especially in high demand amongst millennial and Gen Z shoppers due to its fashionable website offerings and inclusive sizing. 

ASOS very often experiences sales and promotions during which time it is super easy to score a steal. 

The handiness of shopping online, together with the option to select from a wide range of products, makes ASOS a good alternative to Primark.

• Shipping: 4-7 business days
• Returns: 28 days

TJ Maxx

The parent company of an off-price retailer carrying branded apparel, accessories, and home goods at value prices. 

Similar to Primark, one could expect a bit more of the treasure hunt in terms of shopping at TJ Maxx: high-quality products are available for a portion of their actual cost. 

Inventory will continue to change in the store, so you never know what you might find on any visit. 

This, in addition to the guarantee of big savings at TJ Maxx, has rendered it a hot favorite among bargain seekers.

• Shipping: 5-10 business days
• Returns: 40 days

Target

Target is a place for all things, from groceries to apparel and even home decor. 

Though Target is not essentially a fashion outlet like Primark, it does have a good strong selection of fashionably correct, cheap outerwear. 

In collaboration, the brand partners with hot designers to offer limited-edition collections, sometimes at very decent prices. 

Target has its in-house brands, including Wild Fable and A New Day, which are impressing consumers’ psyches by offering trendsetting yet affordable pieces, hence making Target a fairly good substitute for Primark lovers.

• Shipping: 3-5 business days
• Returns: 90 days

Boohoo

Boohoo is an e-tailor of fashion. 

It sells a huge amount of fashion pieces at very affordable costs. 

Like Primark, Boohoo adopts a fast-fashion attitude, adding fresh styles to the site almost daily. 

It truly is aimed at a more youthful clientele that seeks the latest and greatest in both fashion and statement pieces. 

Boohoo has sales and discounts on the products quite often, so one can shop easily at Boohoo without being too broke. 

If you look at the latest trends and do not have a big budget, then Boohoo is your alternative to Primark.

• Shipping: 8-10 business days
• Returns: 28 days

Missguided

Missguided is another online retailer of fashion items at very affordable prices. 

Just like Primark, Missguided also deals in fast fashion, with new styles always introduced in line with the latest trends. 

The brand offers all categories of clothes from plus size down to petite, so all kinds of body types are catered for. 

Prices in Missguided stand about the same as in Primark. 

After all, this brand is almost regularly running some sales or discount promotions, so getting new clothes isn’t that painful for your wallet.

• Shipping: 5-7 business days
• Returns: 28 days

Marshall’s

Like its sister store TJ Maxx, Marshall’s sells brand-name clothing, shoes, and accessories at discounted prices. 

It is also highly known that its stock is ever-changing. Every time the consumer goes into a store, it is a treasure hunt. 

Like Primark, it develops the thrill of being on the lookout for quality items at reasonable prices. 

Emphasizing the retailer and designer labels at low costs has made it a crowd-pleaser among fashion-conscious bargain seekers.

• Shipping: 5-10 business days 
• Returns: 40 days

Gap

Gap is an American fashion retailer known for its classic casual wear. 

Though price points from Gap usually run a bit higher than those of Primark, it does offer promotions or sales events quite often. 

Hence, even modestly budgeted shoppers can purchase their clothes at sales events. 

Gap focuses on timeless, versatile pieces. 

Therefore, this is a strong candidate for people building up the ‘essentials’ part of their wardrobe. 

Attention to quality and sustainability also goes down well with consumers who want their clothes to last.

• Shipping: 5-7 business days
• Returns: 45 days

New Look

New Look is a UK fashion retailer that has been able to stock a wide assortment of stylish and affordable clothes.

The prices of New Look also come in the same range as Primark, and it is also a great substitute for any person in search of the latest fashion at low prices.

• Shipping: 5 -10 business days
• Returns: 28 days

Final Words

You can’t have the same value as Primark, but the above options provide you with different versions according to your taste and budget. 

Be it trendy pieces, timeless basics, or even high-quality designer finds at a discount, there’s something here for everyone. 

From relatively better-known brands like H&M and Zara to online shopping giants like ASOS and Shein, these stores assure you of stylish yet affordable clothes for your wardrobe to be fresh and relevant.

FAQs